From the blog

Field notes on focus, planning, and getting it done.

Practical thinking for ecommerce leaders who are serious about growing their business.

11 articles
Latest Growth

Building an ecommerce business that doesn't run you

Most ecommerce leaders didn't get into this to work 60-hour weeks. Here's how to build a business that runs forward, not one that runs you ragged.

Planning

The quarterly review every ecommerce leader should be doing (but most aren't)

A quarterly review is the most underused tool in ecommerce leadership. Done properly, it tells you exactly what to do next.

Focus

Busy versus productive: the distinction every ecommerce leader needs to make

In ecommerce, the gap between busy and productive is enormous. Most leaders can't tell which one they are. Here's how to know, and how to move forward.

Goals

How to set ecommerce goals you'll actually achieve

Most goal-setting advice focuses on ambition. Not enough focuses on the gap between setting goals and actually achieving them. Here's how to close that gap.

Growth

Why your ecommerce business isn't growing (it's probably not what you think)

If your ecommerce business has stopped growing, the cause is probably not what you're looking at. Here's how to correctly diagnose a growth plateau.

Execution

The 60% finish problem: why ecommerce leaders start more than they complete

The most expensive habit in ecommerce isn't overspending on ads. It's starting initiatives at 100% and finishing them at 60%.

Focus

How to know if you're working on the right things in your ecommerce business

Most ecommerce leaders are working hard. The question is whether they're working on the right things. Here's how to tell, and course-correct.

Growth

What separates ecommerce businesses that grow from those that don't

After working with over 80 ecommerce leaders, a clear pattern emerged. It had nothing to do with product quality or work ethic.

Marketing

Stop chasing every channel: how ecommerce leaders choose where to focus

More channels is not a growth strategy. Here's how experienced ecommerce leaders decide where to focus their marketing efforts.

Planning

The weekly planning system that actually works for ecommerce leaders

Not theory. The actual process that separates leaders who grow from leaders who grind, built for the chaos of ecommerce.

Focus

Why ecommerce leaders can't focus (and what to actually do about it)

Most ecommerce leaders aren't struggling because they don't work hard. They're struggling because they're working on the wrong things.

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