Practical thinking for ecommerce leaders who are serious about growing their business.
Most ecommerce leaders didn't get into this to work 60-hour weeks. Here's how to build a business that runs forward, not one that runs you ragged.
PlanningA quarterly review is the most underused tool in ecommerce leadership. Done properly, it tells you exactly what to do next.
FocusIn ecommerce, the gap between busy and productive is enormous. Most leaders can't tell which one they are. Here's how to know, and how to move forward.
GoalsMost goal-setting advice focuses on ambition. Not enough focuses on the gap between setting goals and actually achieving them. Here's how to close that gap.
GrowthIf your ecommerce business has stopped growing, the cause is probably not what you're looking at. Here's how to correctly diagnose a growth plateau.
ExecutionThe most expensive habit in ecommerce isn't overspending on ads. It's starting initiatives at 100% and finishing them at 60%.
FocusMost ecommerce leaders are working hard. The question is whether they're working on the right things. Here's how to tell, and course-correct.
GrowthAfter working with over 80 ecommerce leaders, a clear pattern emerged. It had nothing to do with product quality or work ethic.
MarketingMore channels is not a growth strategy. Here's how experienced ecommerce leaders decide where to focus their marketing efforts.
PlanningNot theory. The actual process that separates leaders who grow from leaders who grind, built for the chaos of ecommerce.
FocusMost ecommerce leaders aren't struggling because they don't work hard. They're struggling because they're working on the wrong things.
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